When in December Microsoft launched an Xbox Live application for Apple’s iOS, many wondered what this could mean. We are accustomed to viewing these two companies as dire competitors and it is not easy to see any sign of cooperation. We want to view manufacturers and their brands as separated as possible, but now it emerges everything can get quite mixed up, especially when Microsoft had released an Xbox Live also for Windows Phone OS. Take this as globalization in the world of smartphones and gaming devices.
Microsoft posted a job offering, based on which it becomes apparent Microsoft plans to develop a similar app for Android OS. Very well, but what about Google, will it accept Microsoft offer, for it is evident this is not a Good Samaritan move, but a very subtle marketing strategy. Here is the part of the job announcement, “As a software development engineer on the team, you will have the opportunity to help define and design the experiences for the project, you will get to work with a team of energetic and talented developers, and you will have the luxury to work with all sorts of mobile devices to create the official Xbox LIVE mobile experiences.”
One guess is that some Android radical fans are not going to cheer this move, as they view possible penetration into Android OS of everything non-Android as some kind of a leprous disease. Good news for all true gamers, though.
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